Facing a Career Challenge? This Military Spouse’s Story Will Motivate You

Facing a Career Challenge? This Military Spouse’s Story Will Motivate You
R. Riveter co-founder Cameron Cruse (Courtesy photo)

Whether you’re a servicemember, a veteran, or a military spouse, you’ve invested a lot in your education and professional development. Along with finding professional success, you may feel the urge to contribute to a better world. With these skill sets and aspirations, it’s not uncommon for MOAA’s team of career transition consultants to encounter those who find it challenging to land suitable employment or maintain a satisfying career.


Meet Cameron Cruse. MOAA recently hosted a highly insightful conversation with this military spouse, mother of two, who never saw herself becoming the “Bag Lady.”


[WATCH NOW: The R. Riveter Story | SAVE NOW: MOAA.org/RRiveter]


As a successful entrepreneur and co-founder of handbag manufacturer R. Riveter, Cruse set out in 2011 to provide mobile, flexible income for military spouses across the country. She knows the challenges you face and offers some tools and insights to overcome those obstacles. 


A Shark Tank survivor, Cruse touches on a range of strategies and tactics for you to consider in achieving your vision of success:

  • Start with your “why.” Her light bulb moment came when she realized her “why” was to create mobile income for military spouses no matter where the military sends them.
  • Cruse had the “why,” but still needed the “how.” Her business model went from assembling items in her garage and attending local craft fairs to managing 45 employees in Florida and 35 “remote riveters” all over the nation. She encourages you to stay flexible as you begin any career or entrepreneurial journey.
  • Choose courage over staying comfortable when you’re starting a new professional path. Be willing to try something new to see where it gets you and love what you are doing – otherwise, Cruse said, whatever you’re doing won’t feel like it is enough.


The goal for Cruse was never simply handbags – it was about making a positive impact, providing military spouses with an inspiration, and empowering our community to be the best it can be.


Want to hear more about the R. Riveter story and her experiences on Shark Tank? Click the link and receive a copy of the webinar today, and check out MOAA.org/Events for more upcoming webinars.


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About the Author

Col. Brian D. Anderson, USAF (Ret)
Col. Brian D. Anderson, USAF (Ret)

Anderson joined the staff of MOAA's Career Transition Services Department in August 2011. He served 26 years in the U.S. Air Force in a wide range of command and staff assignments. Connect with him on LinkedIn.