A survey targeting shoppers at military commissaries worldwide will be used to grade store performance, address problem areas, and allow the Defense Commissary Agency (DeCA) to improve the overall military shopping benefit.
The annual Commissary Customer Service Survey rolled out in late August and will be wrapping up on or before Sept. 7. Shoppers will be asked to participate before entering the store and given multiple options – a QR code allowing them to take the survey on a mobile device, access to a mobile device at the store to fill in the survey, or the ability to answer questions posed by a commissary staffer, who will input the results.
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Survey data “allows us to identify stores that patrons perceive to be our best and share their best practices,” DeCA management and program analyst Brian Myrick said. “It also provides us low-scoring elements and stores, allowing us to identify contributing factors and develop processes for improvement.”
Survey questions will address customer service, pricing, savings, product availability and selection, cleanliness and store layout, according to a DeCA press release announcing the survey, along with produce, meat, grocery deli, and bakery quality.
DeCA also allows customers to provide feedback via a link at the bottom of their commissary receipt. Customers also can email firstname.lastname@example.org with feedback, and can access their local store’s contact information via DeCA’s website.
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